I helped to produce an interview video for I.TeShop.com, a e-commerce website for the Hong Kong fashion brand. The short video is utilized for marketing purposes and to convey I.T as a company and their clothing. I worked with Tracy Cheng, the president of merchandising of I.T to help depict her ideas on Hong Kong fashion.

I wanted to showcase the culture of Hong Kong combined with the modern clothing of I.T and hence incorporated cantonese as well as daily neighbourhood sights of Hong Kong throughout the video. With this marketing video, I hope to help the Cantonese audience better understand I.T as a fashion retailer and dive into the roots of the brand as it emerged into Hong Kong's industry.

Watch the video below!